K2-310
The U.S. Television Industry
Sponsored by The Radio/TV/Film Department, Rowan University; a NATPE member station
Course Description
This course is a one-day seminar, conducted by Mike Donovan, Associate Professor of Radio/TV/Film, Rowan University, and Director of Marketing, National Association of Television Program Executives (NATPE). Course participants will examine how and where the local station fits into the industry "big picture". Explanations and discussions will focus on affiliates and independents, the network/affiliate relationship, the regulators and the licensees, the advertisers and audiences, and the programmers and their sources, etc.
Participant Learning Objective
Prior to training at a broadcast station, participants will have an opportunity to gain a clearer picture of the role that the station plays in the U.S. broadcasting industry.
Focus
To provide a context for the station experience
Orientation
Oct 6, 2000
Training Dates
Oct 7, 2000
Location
Washington, DC
Suggested Course Sequence
K2-310 to one of the following: K2-312 ,K2-313 to K2-316, K2-319 to one of the following: K2-322, K2-323