Course Description

This program is designed for radio journalists and station managers who are grappling with the transitional changes inherent in the democratization processes that are taking place in so many countries around the globe. This course will focus on the essentials of broadcast management in democratic, free market contexts. Areas of emphasis will include the following: (1) essentials of station management; (2) program design and format; (3) advertising and marketing; and (4) essentials of radio news reporting. The course will consist of lectures, practical exercises and applications, internships and field visits.

Although the program will be technical in nature, it will also be designed to assist participants in assessing the degree to which the social, political, and economic changes taking place within their countries will impact the day-to-day operations and the role of broadcast media. Prior to leaving, participants will be required to develop a strategic action plan, which will be used to solve the problems they face as broadcast managers in societies in transition.

(1) To provide participants with academic and on-the-job training in the essentials of broadcast management; (2) to assist participants in developing creative and innovative approaches to program design and format in order to better respond to consumer interests and needs in an open society; (3) to assist participants in developing effective advertising and marketing campaigns which will boost station revenues and allow for greater expansion in services provided and for the acquisition of more advanced technology; and (4) to provide participants with academic and on-the-job training in the areas of research, investigative reporting, accuracy and reliability in journalism, and ethics.

Technical and managerial

May 19, 2000

May 22-June 2, 2000

Jackson, Mississippi

K2-116, K2-120